June 2009
12 posts
MY SITE IS CURRENTLY UNDER CONSTRUCTION. SHOULD BE...
Virgin Mobile
Cruzan
Brand Awareness Campaign
PROBLEM: Most people haven’t heard of Cruzan rum.
SOLUTION: Make discovering the brand as fun and entertaining as drinking rum.
Live Event Billboard - Photos of people discovering the rum for the first time were sent digitally to a billboard near the tasting event.
Live Event Billboard - Rooftop tasting event.
Point of Purchase - Moisture activated coasters
...
Charmin
Idea /Challenge
To reinforce Charmin’s brand message of a “better bathroom experience.”
Strategy / Implementation
We wrapped the empty walls of public restroom stalls with visuals of home bathroom interiors. We then replaced each stall’s sub-par bath tissue with Charmin bath tissue.
Bathroom attendants kept the stalls spotless and stocked with Charmin. And an exit survey rewarded...
Cingular
Viral Launch for Cingular’s first Videophone
Nokia N-Gage Campaign
Audi
LAUNCH OF THE AUDI TT SPORT COUPE
DIRECT MAIL FOR RECENT AND POTENTIAL AUDI OWNERS
UPS
Sony
BRAVIA LAUNCH CAMPAIGN
ONLINE GAME
PRINT
SONY BLU-RAY LAUNCH CAMPAIGN
Why would anyone want a player that made watching movies more enjoyable? Like you would ever want to watch your favorite trilogy back to back on one disc. Even if it gave you 5 times the amount of movie extras than a DVD – there’s no real need for it. This thing could be compatible with your existing...
Visa
Walmart
Cinema spot.
Pizza Hut